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CAS Handbook

The flexibility of the Communication Arts and Science degree provides many different opportunities in employment because it combines a broad liberal arts degree with practical skills. It is an academic discipline that involves persuasive language that utilizes rhetorical theory and applied methods such as group work and presentations.

Many students wonder what career paths they may follow after graduation. Communication Arts & Sciences prepares you for success in business and civic careers with courses in interpersonal communication, communication theory, intercultural communication, strategic communication, social influence, small group communication, campaigns and social movements, and organizational communication.

There are certain skills that employers look for in potential employees. The CAS degree will provide the foundation of these skills. According to the National Association of Colleges and Employees (2012), skills that employers look for are: problem solving, critical thinking, written communication, analytical and quantitative skills, verbal communication and interpersonal communication. According to Job Outlook (2013), employers rated the ability to verbally communicate with persons inside and outside the organization as the number one skill they look for in candidates. The ability to work in a team structure was rated second while the ability to make decisions and solve problems was third. College Journal notes that prominent MBA programs across the country are moving towards an approach to creative thinking and analysis that liberal arts schools have used for years in order to address the demand by employers for more liberal arts skills. College Journal concludes that some management professors think a liberal arts degree may offer future chief executives a broader foundation to operate in an increasingly complicated, global and fast-moving business arena. Approximately 20-25% of CEOs in the United States graduated with liberal arts majors and research shows that once in the door, students with liberal arts degrees tend to advance farther and be more sought out by CEOs for high-level jobs than non-liberal arts graduates. Programs in Communication Arts & Sciences have grown by over 500% in the past three decades.

A 2013 survey conducted by Pew Research concluded the difference in the salary gap between persons with and without degrees is $17, 500. Also the unemployment gap between those with and without a degree is 3.8% versus 12.26%. In the same survey those with a degree were more likely to find a career than just a job.

According to Forbes, in a survey conducted by the National Association of Colleges and Employment, the average starting salary for those with a liberal arts degree in communications is $43,700, which has increased over 3% over the previous years (2012).

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