Home Campus Directory | A-Z Index

Communication Arts and Sciences: Pathways

A degree in Communication Arts & Sciences provides graduates with great flexibility. We have designed these pathways to give students ideas about how grouping courses together can lend to a particular area of strength. Students may follow these pathways or design pathways of their own based on interest and future plans.

Required Courses:

CAS 201: Rhetorical Theory

CAS 202: Communication Theory

CAS 204: Communication Methods

Recommended Courses for all Pathways:

CAS 297: Careers in Communication

CAS 495: Internship

Organizational Communication Pathway

This pathway leads to communication-driven careers in corporate and non-profit organizations where leadership, decision-making, interviewing, and teamwork are essential. Students choosing this pathway may be interested in a management, entrepreneurial, human resources, or a training and development career. 

CAS 250: Small Group Communication 

CAS 252: Business and Professional Speaking

CAS 271: Intercultural Communication

CAS 283: Communication Information and Technology

CAS 302: Social Influence

CAS 352: Organizational Communication

CAS 404: Conflict Resolution and Negotiation

CAS 450W: Group Communication Theory and Research

CAS 455: Gender Roles in Communication

CAS 471: Intercultural Communication Theory and Research

CAS 498: Communication, Training, and Development

 

Public Advocacy and Strategic Communication Pathway: 

This pathway leads to careers where effective message design, analysis, persuasion, and argumentation are daily activities. Courses focus on the analysis of political power, all types of persuasive campaigns, and social movements, nationally and internationally. Students choosing this pathway may be interested in professions in governmental, non-governmental organizations (NGOs), and non-profit agencies, as well as jobs in political consulting, lobbying, and public communication offices.  Students interested in law school will also benefit from following this pathway.

CAS 214W: Speech Writing

CAS 222: Foundations of Community and Civic Engagement

CAS 283: Communication, Information, and Technology

CAS 302: Social Influence

CAS 311: Methods of Rhetorical Criticism

CAS 352: Organizational Communication

CAS 375: Rhetoric and Public Controversy

CAS 404: Conflict Resolution and Negotiation

CAS 415: Rhetoric of Television and Film

CAS 426W: Communication Ethics

CAS 475: Studies in Public Address 

CAS 478: Contemporary American Political Rhetoric

CAS 498: Issues in Freedom of Expression 

CAS 498: Communication, Training, and Development

Interpersonal & Intercultural Communication Pathway:

Students who follow the interpersonal and intercultural communication pathway will learn how perception and meaning, while situated within cultural contexts, function in human communication. Students choosing this pathway may be interested in careers in social services, health, education, management, and international relations.

 CAS 203: Interpersonal Communication 

CAS 280: Storytelling

CAS 404: Conflict Resolution and Negotiation.

CAS 405: Family Communication Theory 

CAS 422: African American Communication

CAS 450W: Group Communication Theory and Research

CAS 455: Gender Roles in Communication 

CAS 470: Nonverbal Communication 

CAS 471: Intercultural Communication Theory and Research 

CAS 498: Communication and Popular Culture

Health Communication Pathway:

Students who choose this pathway will learn about the role of communication in health and health care. Courses in this pathway focus on the function of communication in health care organizations, health promotion campaigns, and in daily provider-patient interaction. Students choosing this pathway may be interested in careers in health care, the pharmaceutical industry, hospital administrators, and public policy professions.

CAS 203: Interpersonal Communication ?CAS 250: Small Group Communication ?CAS 253: Health Communication ?CAS 302: Social Influence 

CAS 352: Organizational Communication 

CAS 404: Conflict Resolution and Negotiation.

CAS 405: Family Communication Theory 

CAS 455: Gender Roles in Communication 

CAS 470: Nonverbal Communication 

CAS 453: Health Communication Theory and Research?CAS 497, 498: Special Topics (1-9)

CAS 498: Communication, Training, and Development

Public Relations Pathway (anticipated beginning in Fall 2013): 

This pathway leads to careers in public relations and marketing communication. Communication management and message design are essential skills for the public relations professional. Students choosing this pathway may be interested in public relations and marketing communication careers in agencies, corporate and non-profit organizations. 

CAS 252: Business and Professional Speaking

COMM 315: Media Application Writing*

COMM 320:  Introduction to Advertising 

CAS 352: Organizational Communication

CAS 398:  Public Relations and Marketing*  

COMM 471: PR Methods* 

COMM 473: Cases & Campaigns* 

COMM 472:  Public Relations Event Planning

?

*to be offered in PR certificate sequence