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Penn State Berks team takes the top prize in business-idea contest

Krystle Lee Morales and Catherine Soto
Krystle Lee Morales and Catherine Soto

Krystle Lee Morales and Catherine Soto, both Penn State Berks students, won first place in the Greater Reading Chamber of Commerce & Industry’s 2012 Business Idea Challenge.

Morales and Soto’s business idea was “Lotus Hair Product,” a safe, natural hair product blended with natural oils that gives customers top salon quality without the top salon price. The team received $1,500.

The annual Business Idea Challenge competition encourages local college students to consider and pursue entrepreneurial opportunities, particularly in technology. The competition is open to students from Albright College, Alvernia University, Kutztown University, Penn State Berks, and Reading Area Community College.

Business Idea Challenge finalists presented condensed versions of their projects during the Chamber’s board of directors meeting on Thursday, April 19, 2012.

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